You can't be everything to everyone
- but you CAN be SOMETHING to everyone!
Many manufacturers are producing comparable products with
similar feature sets. Customers are no longer seeking bleeding
edge technology, but instead they seek the product that will best
meet their needs, provide room for growth, and give them the best
value for money.
In an environment where the products and services are very
similar, sales channels are selling in the same way and marketers
are using the same buzzwords to market, how does one differentiate
oneself?
Atlantic Crossing will revisit your sales and marketing approach
and consider new ways to position you in front of your customers.
We offer a highly effective alternative to traditional marketing.
From all functions including "corporatizing" your current
offerings, performing competitive pricing assessments, defining
and identifying appropriate sales channels, targeting prospects
with the greatest need for what you offer, we help you identify
niche markets, to cater to appeal to the most important need of
prospects in each market.
Atlantic Crossing delivers hands-on experience and strategic
relationships to get your software placed uniquely by providing
services ranging from consultation on initial product launches to
providing real time competitive information. And, Atlantic
Crossing facilitates your placement directly to buyers.